To work through your initial ideas in an uninhibited fashion. Working in pen means that you can work quickly and not worry about making mistakes. Consider the fact that one of the ideas that you make will eventually make it through to be a final design. Get all of your ideas no paper now, however strange.
For those who consider themselves not able to draw... think of these as diagrams rather than drawings.
The work at the bottom of the post is not A grade standard, but they have a lovely looseness to the drawing.
Task
Using a pen, draw out your ideas over a couple of sketchbook spreads or more.
Firstly, pour all of your ideas out.
Then, if you like one, in particular, develop that one for a few scamps until you have a better, more refined version.
By refining, you are looking at improving the placement of the title, or the direction of an image.
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